Retail Food Group International Website Refresh
CASE STUDY
THE CHALLENGE
How do you create a website that caters to a corporate identity, must also be the home of 6 global franchise brands, look like the brands, and drive international business growth? How do we navigate 7 different brand voices, colour palettes and imagery without things getting out of control and looking unprofessional?
OUTCOME
A strategic wordpress.com website redesign focussing on consistent yet flexible layout structures that could be used across all brands. To do this I used the wordpress.com Mondrian theme by THEMESELEKTOR. The integrated grid system provided all 7 brands with a layout framework without overshadowing each other.
SCOPE
Wordpress UI/UX design
Digital design and development
Strategy
Messaging
Branding
“A website catering to a corporate umbrella identity, must be a home to 6 global franchise brands, and be positioned to support international business sales growth.”
